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Online video is a valuable format for advertisers, and YouTube dominates the space. Even with so much money at stake, YouTube's would-be competitors significantly lag behind in the majority of metrics.
Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.
It was a big week for Watson, which opened a new headquarters in the Big Apple and took center stage at IBM's Think Forum. The type of intelligent computing that Watson provides (or other vendors will soon provide) can improve customer relations
Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.
CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?
Search engine optimization experts say regular SEO audits are necessary so you can ensure your website effectively evolves with Google's ever-changing search algorithm. Here's a set of tips and tricks for do-it-yourself SEO website audits.
Live tweeting by cast members and official accounts for TV shows is lifting the reach and engagement of their programs, according to Twitter. Read what happens when stars take to Twitter during the premiere of their show.
Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound. Hereu2019s why (warning: the 'why' comes from a decidedly CMO perspective).
Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy.
Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe.
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