Business Operations

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GSA’s entity validation request for proposal is flawed

The plan to create a government-run identifier raises intellectual property concerns and duplicates private sector efforts.

25 sep. 2018

Government Government IT Regulation

It’s time for a uniform national privacy law

In light of new laws from Europe and California privacy needs to be on the Congressional agenda.

23 aug. 2018

Government Regulation Technology Industry

What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

13 aug. 2018 11 mins

CRM Systems Enterprise Applications Marketing

The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional u201cbarriersu201d to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.

18 jul. 2018

Healthcare Industry Marketing Technology Industry

What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your companyu2019s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

16 jul. 2018

Marketing Technology Industry

With friends like these…you probably need a patent

Cloud startups need to be wary of large incumbent partners that actually have plans to encroach on their business. Patents are part of the answer.

11 jul. 2018 4 mins

Legal Startups Technology Industry

Shadow IT reconsidered: The case for losing control

Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits u2014 for the CIO and the company as a whole.

28 jun. 2018

Cloud Computing Marketing SaaS

CIO warns of slideware and homogeneity

Tech decision makers must parse whatu2019s real now and what is u201cmarchitecture.u201d

26 jun. 2018

CIO Marketing Technology Industry

6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

21 jun. 2018

IT Strategy Marketing Technology Industry

Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

11 jun. 2018

Business Intelligence CRM Systems Marketing

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