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The rising tide of hiring CDOs, who bring marketing, e-commerce and sales backgrounds to the C-suite, could eclipse the strategic importance of CIOs. Here's how Best Buy, Starbucks and OfficeMax are taking advtage of this new dynamic duo to brin
Once you've built a website for your small business, it's a good idea to add a payment processor, both to make things easier for customers and to open yourself up to additional sales opportunities. Here's a guide to using ClickBank to
The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offer
Having a great app or service doesn't guarantee success. How do you get your software or digital offering in front of buyers? Software-as-a-Service (SaaS), traditional software sales and marketing pros share their suggestions for how you can imp
Our Facebook guide delivers expert analysis on the latest Facebook developments, helpful tips, tricks and how-tos, and the latest updates on privacy, Facebook apps and more.
Everybody uses the cloud. How can there be any secrets? Many companies had to learn these three little lessons the hard way, but there's no reason your business can't learn from those mistakes.
Microsoft SharePoint 2013 builds upon previous releases in 2007 and 2010 to better support big data, mobile users and public-facing websites. However, choosing between server- or cloud-based versions of SharePoint 2013 may frustrate IT executives. He
Mobile commerce offers great deal potential, but like many technology trends, it may take time to really catch on. If your business is looking to implement mcommerce, there are some important factors to consider beyond the technology. First and forem
The best customers come back to buy from you again. Making a list of customers and using an autoresponder to send them emails about sales and other promotions is an easy way to attract repeat business. Learn how to set up an email list and use an aut
The Macworld | iWorld Expo in San Francisco is an Apple lover's Disneyland. Ashton Kutcher kicked things off by plugging his movie "iJobs," but the main attraction is the showroom floor where vendors display their wares, everything fro
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