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Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.
In your CRM system is data that is, in the immortal words of Douglas Adams, u201cmostly harmless.u201d But hidden in your system are puff adders, violin spiders, and other small creatures that can be deadly.
"As CIOs, our responsibilities and our roles are transforming," says Frito-Lay's Kristen Blum. "We have to step out of our comfort zones every day.u201d
A key concept in agile development is increased partnership among IT and business partners. In enterprise data management and business intelligence, this increased partnership can only make things better. There can be a role for IT and a role for t
Most analytics programs struggle with operationalization of analytics platforms that work 'offline' and do not integrate into day to day clinical workflow. The transition to value based care requires analytics to be front and center in poin
Many data-centric companies make three common mistakes implementing time tracking, which lead to the creation of data taxes instead of data tools. These mistakes are easy to recognize and can be easy to address.
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