Enterprise Applications

7 ways small businesses can leverage customer data

Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.

This data will kill you

In your CRM system is data that is, in the immortal words of Douglas Adams, u201cmostly harmless.u201d But hidden in your system are puff adders, violin spiders, and other small creatures that can be deadly.

Digital champions

The trouble with rogue IT, a service provider perspective

Much has been written about combating rogue IT. Peter Kraatz from Datalink offers the perspective of a cloud service provider.

How social media adds value to CRM

If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a u2018nice to have,u2019 but a u2018need to haveu2019 feature.

How CIOs can deliver a breakthrough business transformation

Reasons why transformations falter and three things a CIO can do about it.

Don’t believe (all) the martech hype

While advances in marketing technology can help you discover, track and engage customers in new ways, donu2019t be fooled into thinking martech is the silver bullet for all your marketing needs.

6 great animation apps for the Mac

The Mac has long been a premier platform for many artists, and these six apps from the Mac App Store are powerful tools for creating all kinds of animated content

13 ecommerce spring cleaning tips

Website developers, ecommerce experts and SEO pros discuss some simple ways to dust off, declutter and freshen up your Web or ecommerce site.

Digital business ecosystems and platforms: 5 new rules for innovators