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Marketing and merchandising experts share their top strategies for getting rid of last season's inventory -- without having to write it off.
Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.
Whatu2019s the hardest part about migrating to the cloud? Giants talk security, vendor lock-in, shadow IT and other common challenges.
Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. All signs indicate that shift is well underway.
This introductory post explains the leadership principles and concepts that will form the foundation of the Leading Through Change blog.
As today's companies pursue an all-digital business model, they face significant challenges. CIOs and a CMO discuss these challenges and offer advice for overcoming them. (Includes video interview.)
By looking at the shadow IT that lines-of-business deploy and asking business leaders how it improves their business, IT organizations can gain a better understanding of what they can bring to the table to help the business succeed.
Public health insurance exchanges removed nearly 10 million American adults from the ranks of the uninsured. However, the sites were plagued with problems -- and the second year of sign-ups may bring additional headaches. That leads some to suggest t
John Marcante, CIO and Managing Director of Vanguard, on communicating IT strategy and driving innovation
Whirlpool staffs like a startup for big IoT projects, asking IT, R&D, marketing and engineering to collaborate.
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