Analytics

Building a Culture of Content as Data

CIOs must ride the wave of content marketing by emphasizing the content over the containers.

10 Top Big Data Stories of 2014

Big data has been a big topic at CIO.com in 2014. Here are the 10 most-viewed big data stories of the year.

Big Data and CRM Help Public Broadcaster Attract More Donors

Data quality projects show Boston's WGBH how to segment customers for more lucrative target marketing

5 Things CIOs Should Know About Prescriptive Analytics

First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take.

NASA’s JPL Taps IT to Power Space Missions and Worker Creativity

The Jet Propulsion Laboratory at NASA turned to the cloud, analytics, big data and consumer technology to take space missions to new heights. Itu2019s also taking innovative steps to ensure its workers can explore their creativity through programs su

5 Big Data Technology Predictions for 2015

Big data technologies have evolved at a torrid pace that shows every sign of continuing in 2015. MapR CEO and co-founder John Schroeder predicts five major developments will dominate big data technology in the new year.

Data Scientists are the Perfect Cure for Blue Jean Syndrome

A practitioner CIO's perspective on the emerging role of data scientists and the true potential of big data analytics in solving non-trivial business problems.

2015 CRM predictions to fire up customer success and growth

The Power of Metaphor

Malini Balakrishnan, CIO of Building Materials Holdings Corporation, shares two metaphors that help her to explain IT

7 Amazon Redshift Success Stories

The petabyte-scale Amazon Redshift data warehouse service has been shaking up the data warehouse market. Here are seven examples of companies that have transformed their business with Amazon hosted service.