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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

The benefits of bigness: consumers can gain from large tech firms and market leaders

A common misconception is that big businesses are bad businesses. In the case of tech firms, this is not always true, and there are many benefits to consumers that come from big firms.

20 Feb 2018
Government Regulation Technology Industry
feature

IT entrepreneurship at MRE: The tough road from support to sales

How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.

7 Feb 2018
Analytics CIO Marketing
opinion

Does your IT roadmap include martech?

As a technology leader, if you donu2019t know the marketing team down the hall, now is the time to introduce yourself.

7 Feb 2018
IT Leadership Marketing
opinion

Navigating the Chinese cloud

Chinese startups leverage the cloud to navigate legal and intellectual property (IP) risks internationally u2013 you should do the same.

30 Jan 2018
Cloud Computing Intellectual Property Regulation
opinion

Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

22 Jan 2018
Marketing Mobile Small and Medium Business
opinion

6 New Year’s resolutions to enhance the ‘strategic’ in strategic procurement

A half-dozen sure-fire ways to improve the value you provide to your organization.

3 Jan 2018
IT Leadership IT Strategy Legal
analysis

CRM vs. marketing automation: What’s the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

26 Dec 2017 8 mins
CRM Systems Enterprise Applications Marketing
opinion

The secret to orchestrating your digital mess

As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.

21 Nov 2017
CIO CRM Systems Technology Industry
opinion

5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumeru2019s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to succeed.

16 Nov 2017
Enterprise Small and Medium Business Technology Industry
opinion

Is your team CX savvy enough?

Itu2019s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.

3 Nov 2017
IT Leadership Marketing