Business Operations

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

Optimize your customer journeys using personas and business architecture

How to pitch your product for review in 10 thoughtful steps

It's not just email blasting. It takes time, research, effort and relationship building.

‘ConTech’ roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

3 ways CIOs can beat the innovation curve

The innovation race is on. Will you be left behind?

6 tips for negotiating CIO noncompete agreements

As stewards of tech-based digital strategies, CIOs are more vulnerable than ever to the vagaries of noncompete clauses. Hereu2019s how to negotiate them.

When email threads can become binding agreements

A recent case highlights the ease with which binding contracts can be formed via email.

Who is winning in text message (SMS) marketing?

Recent court decisions provide much needed clarity around issues of u201cconsentu201d so that businesses using text message marketing know when they can rely on the recipientu2019s consent.

6 strategies smart digital publishers use to monetize content

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you donu2019t know what you need.

20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a Salesforce cons