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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

3 vanity KPIs tech marketers must stop obsessing over

In this age of u201cbig data,u201d marketing metrics can be both a blessing and a curse.

28 Jun 2017
Analytics Marketing
opinion

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery u2013 but it isnu2019t effective PR and marketing.

27 Jun 2017
Marketing Technology Industry
opinion

4 little-known factors influencing your ROI

ROI is perhaps the most important business metric to be monitored. Unfortunately, boosting revenues and profits is not as simple as black and white. Hereu2019s a look at four critical under-the-radar factors that can significantly impact your sales a

20 Jun 2017
Marketing Technology Industry
opinion

Without intellectual property licensing, where would we be?

Complex industries arise when patented technologies are openly available as building blocks.

19 Jun 2017
Intellectual Property Technology Industry
opinion

The New York Times is winning at digital

The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.

8 Jun 2017
IT Governance Frameworks Media and Entertainment Industry Web Development
opinion

How to assess whether your data is worth the dollars

Sometimes one small change can help decide if your data is worth it or not.

30 May 2017
Analytics Marketing
feature

The hard truths of navigating ageism in IT

In an industry that favors youth over experience, the best defense against age discrimination may be avoiding becoming a victim in the first place

30 May 2017
Careers Legal
feature

13 tips for crafting an effective customer survey

How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data.

26 May 2017
Business IT Alignment IT Leadership Marketing
feature

Making sense of the marketing technology glut

Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack

24 May 2017
IT Leadership Marketing
feature

Don’t worry CIOs: You still control tech spending

In the digital era, business executives are becoming more involved in acquiring corporate technologies. But the CIO still largely has the final say for most technology purchasing decisions.

22 May 2017
CIO IT Leadership Marketing