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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

ATSC 3.0: Broadcast’s last addressable stand

ATSC 3.0 represents another opportunity for broadcasters and marketers to cash in on knowing more about viewers. But it's arriving just as cellular-based live TV streaming is heating up.

28 Apr 2017
Broadband Consumer Electronics Marketing
opinion

PR nightmares that were disasters waiting to happen

The issue is not that companies have communications disasters to deal with -- it's that they have a moral bankruptcy that led to the gaffes, and it could have been avoided: It's called human decency.

19 Apr 2017
Government Internet Marketing
feature

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

17 Apr 2017
Marketing Mobile Apps Small and Medium Business
how-to

13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

17 Apr 2017
CRM Systems IT Leadership Marketing
opinion

Accenture’s eye-catching acquisition of Genfour

Accenture is taking steps to cement its position as the u201cgo-tou201d partner in digital transformation.

7 Apr 2017
Intellectual Property Mergers and Acquisitions Technology Industry
how-to

How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers u2013 and help you stand out from the competition.

5 Apr 2017
CRM Systems Consumer Electronics Marketing
opinion

Technology and promotions: the digital face of marketing

Technology is now critical to -- and inseparable from -- a smart marketing strategy.

31 Mar 2017
Internet Marketing
opinion

Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

31 Mar 2017
Internet Marketing
news analysis

10 digital marketing jobs that top the pay scale

Looking for a career that combines the best of technology with boundless creativity and pays a six-figure salary? Digital marketing is the place to be.

28 Mar 2017
IT Jobs IT Skills Marketing
news analysis

7 hot marketing certifications and how they pay off

Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.

27 Mar 2017
Certifications IT Skills Marketing