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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.

9 Feb 2017 3 mins

Internet Marketing Social Networking Apps

Walgreens CIO leaving to launch retail marketing startup

Abhi Dhar, who helped lead several mobile and other digital initiatives at the pharmacy retailer, is stepping down next month to step up to a CEO role.

7 Feb 2017

CIO Retail Industry Technology Industry

How livestreaming video threatens the enterprise

The rise of livestreaming is driving more collaborative workplaces, but it can also expose your business to risk. Just ask the Pittsburgh Steelers.

6 Feb 2017

Collaboration Software Small and Medium Business Technology Industry

Apple, complaining of being bullied, bullies Qualcomm

iPhone behemoth throws its weight around both in the United States and overseas.

1 Feb 2017

Legal Small and Medium Business iPhone

Broadband, encryption and privacy top State of the Net agenda

In a chaotic time on Capitol Hill, lawmakers from both parties see room for bipartisan work to advance broadband infrastructure, strike a balance in the encryption debate and update old privacy laws.

31 Jan 2017

Encryption Government Internet

4 signs your content marketing strategy needs a makeover

Know what are the red flags to look for when your content strategy is not working.

31 Jan 2017 5 mins

Internet Marketing

Make 2017 your year of saying no

In a world full of "yes" people, sometimes you need to just say "no."

26 Jan 2017

IT Leadership IT Skills Marketing

The rise of the chief marketing technologist

The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so simple and can c

24 Jan 2017

CRM Systems IT Strategy Technology Industry

CMO, CIO embrace social media, IoT to win customers

Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.

19 Jan 2017

CIO CMO Technology Industry

Why Facebook is key to Sony’s movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such

10 Jan 2017

Facebook Marketing Media and Entertainment Industry

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