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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

How new retail technologies are being used to improve marketing

Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.

9 Jan 2017
Consumer Electronics Marketing Retail Industry
news

Google, AT&T and Universal discuss marketing’s future

Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.

6 Jan 2017
Internet Small and Medium Business Technology Industry
feature

10 must-see social media marketing successes

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

5 Jan 2017
Consumer Electronics Marketing Social Networking Apps
feature

What marketing pros need to know about live video in 2017

According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.

4 Jan 2017
Internet Marketing Video
feature

5 New Year’s resolutions for small ecommerce businesses

Small online business owners and ecommerce pros share their digital to-dos for 2017.

30 Dec 2016
E-commerce Software IT Governance Small and Medium Business
how-to

5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

21 Dec 2016
E-commerce Software Retail Industry Small and Medium Business
opinion

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. Here are some things you can do to make your survey a success.

20 Dec 2016
Internet Marketing
how-to

14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

14 Dec 2016
Email Clients IT Leadership Marketing
opinion

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

13 Dec 2016
Marketing Mobile Apps Small and Medium Business
opinion

Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

7 Dec 2016
Analytics Internet Marketing