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Storytelling in the C-suite

One of today's hottest technology trends has nothing to do with the internet.

2 Dec 2016

Payment systems evolve to keep pace with a changing economy

It seems like only yesterday when all payments were made in cash, but the rise of e-commerce and other changes in the way we do business have led to the emergence of more convenient cashless transactions.

1 Dec 2016

Internet Marketing

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.rn

30 Nov 2016 4 mins

Facebook Google Small and Medium Business

Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

29 Nov 2016

Marketing Mobile Small and Medium Business

Possible options for Trump’s immigration reform

Trumpu2019s path to immigration reform and jobs creation has two dramatically different outcomes for businesses.

22 Nov 2016

Government Intellectual Property Technology Industry

What Facebook’s miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn

22 Nov 2016 3 mins

Facebook Internet Marketing

Customer satisfaction is your biggest marketing weapon

While brands try various marketing gimmicks as they jostle for customer attention, the best form of marketing is the one that focuses on delighting customers.

21 Nov 2016

Internet Marketing

Are you paying for phony cable programming fees?

Mysterious fees on your cable bill can bump up monthly charges much higher than advertised prices, but a group of consumers are fighting back in lawsuits against Charter and Time Warner Cable.

17 Nov 2016

Carriers Legal Media and Entertainment Industry

CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

9 Nov 2016

Budgeting CMO Marketing

Beware dodgy data analysis

Applying data analysis in absence of deep understanding of your business can have disastrous results.

8 Nov 2016

Big Data Business Intelligence Marketing

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