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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

New federal Defend Trade Secrets Act expands protection, adds safe harbor

The continuous press for innovation in technology and media will challenge intellectual property laws to evolve. The new Defend Trade Secrets Act provides a powerful new tool to protect a business's intangible assets and a major change in how In

27 May 2016
Legal Technology Industry
feature

Most marketers miss mark with mobile messaging

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

27 May 2016
Marketing Messaging Apps Mobile Apps
how-to

13 ways your business can attract more social media followers

Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages.

25 May 2016
IT Leadership Marketing Social Networking Apps
opinion

4 important communication tools for tech biz entrepreneurs

When George Bernard Shaw said, 'The single biggest problem in communication is the illusion that it has taken place,' he had tech biz entrepreneurs in mind. If you are a SaaS startup or an established tech leader, riddled with communication

20 May 2016
IT Leadership Marketing Unified Communications
how-to

How to convert sales leads into sales

Sales and marketing experts share their tips on how to turn prospects into customers.

19 May 2016
Enterprise Applications Marketing
feature

CIO’s guide to marketing automation software

Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This CIO Wrapsheet will help you choose the right tools for your business.

19 May 2016
Email Clients Marketing Social Networking Apps
opinion

The brand messaging checklist: how to build an effective technology brand

Smart technology marketers know they can't rely solely on feature sets and price points. Instead, they invest in the one thing that can shield them from fleeting trends, market fluctuations and technology commoditization: branding.

17 May 2016
IT Leadership IT Strategy Marketing
how-to

8 tips for marketing to millennials online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

16 May 2016
CRM Systems E-commerce Software Internet
tip

Starwood taps machine learning to dynamically price hotel rooms

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel pricing rates on the fly, improving demand forecasting by 20 percent.

13 May 2016
CIO Marketing Technology Industry
feature

Social media a missed opportunity for customer service

A new report suggests most companies simply don't understand how effective social media can be for customer service, and majority of brand feedback people leave on social sites is ignored.

13 May 2016
Marketing Social Networking Apps Tech Support