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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

The urgency of recognizing and satisfying unknown software needs

Itu2019s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

25 Apr 2016
CRM Systems E-commerce Software Retail Industry
opinion

Why marketing technology will make or break careers

Today's marketers should pay attention to fully understand today's complex MarTech environment, or prepare to suffer the consequences.

25 Apr 2016
Big Data Business Intelligence C-Suite
feature

CIOs, CMOs share tips for successful partnerships

The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles indispensable to t

21 Apr 2016
CIO CMO Marketing
opinion

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing ROI. We examine how

18 Apr 2016
Email Clients Internet Marketing
opinion

Differentiate or die: Your survival guide to make it in a saturated technology market

Now more than ever, itu2019s not enough to build the perfect product. Thatu2019s not to say that specs arenu2019t important u2013 they are. But in an increasingly competitive marketplace where global players can reach into your backyard, differentiat

18 Apr 2016
IT Leadership Marketing
how-to

15 ways to improve your email marketing campaigns

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

18 Apr 2016
E-commerce Software Email Clients Internet
opinion

Why IT needs, and even likes, lawyers

Any part of your contract that is in capital letters SHOULD be read by a lawyer.

18 Apr 2016
CIO Legal Technology Industry
feature

What is agile marketing and should you be sprinting to it?

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.

15 Apr 2016
CMO IT Governance Frameworks Technology Industry
how-to

6 cloud services for growing your small business

Small business technology and ecommerce experts discuss how investing in the right software and/or cloud-based services can help small online and bricks-and-mortar companies successfully scale.

11 Apr 2016
CRM Systems Financial Services Industry Small and Medium Business
feature

How to do data-driven marketing right

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-drive

6 Apr 2016
Big Data CMO Data Mining