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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

When should I start to market my startup?

Many startup founders are often left scratching their heads whenever it comes to the topic of marketing. They know itu2019s important to their business, but have no idea what they should be doing first, nor how it ties in with their business. The rea

5 Apr 2016
Emerging Technology Marketing Startups
opinion

How to select a profitable blog topic

There are many factors to consider when selecting a topic that will produce desirable profits or allow you to build a large and dedicated audience for your blog. You must consider public interest, your knowledge of the topic, its longevity, and the a

2 Apr 2016
Careers Internet Marketing
feature

10 myths marketing technology vendors want you to believe

Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

31 Mar 2016
Internet Marketing
how-to

6 ways Twitter can help your business go beyond PR

Experts in lead generation, marketing and customer service discuss some of the best business uses for Twitter u2013 from finding new employees and customers to helping existing ones.

28 Mar 2016 7 mins
CRM Systems Internet Marketing
how-to

7 ways small businesses can leverage customer data

Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.

24 Mar 2016
Big Data CRM Systems Small and Medium Business
feature

How social media adds value to CRM

If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a u2018nice to have,u2019 but a u2018need to haveu2019 feature.

23 Mar 2016
CRM Systems Marketing Social Networking Apps
feature

How to prepare your website for Google algorithm updates

Search engine optimization experts share advice on how marketers and SEO pros can keep up with Google's ever-changing algorithm and ensure that their websites rank prominently on the world's leading search engine.

23 Mar 2016
Internet Marketing Web Search
feature

IT and marketing collaborate to sweeten websites for digital natives

Ferrara Candy, which aims to double in revenues by 2020, is revamping its websites and social media strategy for the 30-and-under crowd.

22 Mar 2016
CIO IT Strategy Technology Industry
feature

Don’t believe (all) the martech hype

While advances in marketing technology can help you discover, track and engage customers in new ways, donu2019t be fooled into thinking martech is the silver bullet for all your marketing needs.

22 Mar 2016
CRM Systems Marketing Retail Industry
feature

Fun infographic depicts evolution of marketing automation tools

Marketing automation technologies evolved from clunky old robots 'to the next generation sales and marketing assistants [SMBs] have always dreamed of,' according to an infographic from Agile CRM.

21 Mar 2016
Internet Marketing