Business Operations

IT career roadmap: The journey to digital marketing executive

CIO.com's IT Career Roadmap series takes an in-depth look at the hottest roles available in tech today, exploring what it takes to prepare for, land and succeed in some of the most exciting jobs in the industry. This month, we examine digital ma

Facebook’s Canvas a ‘big moment’ for mobile ads

Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.

6 things marketers need to know about beacons

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of b

Selligent closes merger with StrongView

The combination of omnichannel marketing automation software provider Selligent and contextual email marketing technology specialist StrongView creates what the companies describe as the world's 'largest independent provider of orchestratio

How to market your business on Instagram

Social media, marketing and business experts share their tips on how brands can get the most out of the photo- and video-sharing site.

Why Apple is right to fight FBI over iPhone access

Columnist Rob Enderle is not an Apple fan, however, he backs Tim Cooku2019s efforts to prevent the FBI from creating a security key that could access all iPhones. Hereu2019s why such a key could potentially do billions of dollars of damage.

February 2016: Tech’s New Odd Couple

Can marketing tech track the entire customer lifecycle?

The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?

10 things that keep CMOs up at night

A group of high-profile and up-and-coming CMOs share insights on their biggest digital marketing concerns in 2016, along with strategies for coping with the challenges.

What the hell is the difference between ad tech and marketing tech?

Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.