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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

how-to

How to get and leverage user-generated content

Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos.

18 Dec 2015
CRM Systems E-commerce Software Web Search
analysis

Demand for data driven marketers will drive CMO turnover, IDC predicts

Watch IDCu2019s free FutureScape webcast for more CMO and marketing technology predictions and their impact on your business.

14 Dec 2015
CMO IT Leadership Marketing
how-to

How to succeed in B2B ecommerce

Experts in business-to-business marketing discuss the unique challenges online B2B companies face and what steps they can take to attract and retain customers.

3 Dec 2015
E-commerce Software Internet Marketing
feature

Are fake online reviews crushing consumer confidence?

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?

30 Nov 2015
Marketing
feature

Inside RankBrain: What Google’s new search algorithm means to you

Google's RankBrain search-algorithm update has been live for months, but the company just recently confirmed the existence of the new machine-learning component. Here's a breakdown of RankBrain, along with a list of few important things dig

24 Nov 2015
Google Marketing Web Search
opinion

What IBM’s willingness to share source code with China means

The company is being open, but not giving away the store.

18 Nov 2015
CPUs and Processors IBM Intellectual Property
feature

Why event sponsorships give tech giants bang for their bucks

While the marketing benefits may seem obvious, there are plenty of other benefits to sponsoring large, nontech events.

16 Nov 2015
Events Marketing
feature

Sales innovation: Tiffani Bova, VP Distinguished Analyst, Gartner

Tiffani Bova, VP Distinguished Analyst, Gartner, is passionate about helping her clients grow and increase competitiveness through sales innovation. She discusses that and why she believes the most disruptive thing in the market today is not technolo

4 Nov 2015
Enterprise Innovation Marketing
news analysis

7-Eleven takes a big gulp of customer data

The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patronsu2029

30 Oct 2015
CRM Systems Marketing Mobile Apps
feature

How to effectively create and manage a Wikipedia page

Marketing and brand experts share insights on how to ensure the accuracy of a Wikipedia page without overstepping your bounds and drawing the ire of the Wiki community.

28 Oct 2015
Marketing