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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

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The 12 commandments of Wikipedia

There are right ways and wrong ways to maintain Wikipedia pages, and these 12 dos and don'ts can help you avoid the most common mistakes organizations make when trying to manage, or manipulate, their Wikipedia presences.

28 Oct 2015
Marketing
how-to

7 simple, low-cost ways to acquire new customers

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

15 Oct 2015
CRM Systems E-commerce Software Marketing
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How marketing tech lets you get personal with your customers

The speed and scale of business today means few companies can have a personal relationship with their customers like the shopkeepers of yesteryear, but data and marketing automation can help fill the gap.

15 Oct 2015
Big Data CMO Marketing
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Top 4 marketing automation tools and why you’ll love (and hate) them

A handful of professional digital marketers weigh in on their favorite marketing automation tools, and spotlight pros and cons of each. Some of the picks were the usual suspects u2014 HubSpot and Hootsuite u2014 while others were surprises.

15 Oct 2015
CMO Enterprise Applications Marketing
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How digital transformation is disrupting IT outsourcing

Brad L. Peterson, partner and co-leader of the business and technology sourcing practice of law firm Mayer Brown, discusses how new digital services are disrupting the IT outsourcing industry and what this means in terms of how outsourcing contracts

9 Oct 2015
Legal Outsourcing Technology Industry
how-to

How to prep your ecommerce store for holiday shoppers

Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.

7 Oct 2015
E-commerce Software Internet Marketing
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Facebook drives increase in social media satisfaction

Improvements in mobile, privacy and content sparked an increase in satisfaction with social media sites, according to a new report from the American Customer Satisfaction Index. Facebook showed the biggest gain, but it doesn't hold the top spot.

21 Sep 2015 4 mins
Marketing Social Networking Apps Technology Industry
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Don’t get burned by Google — how to diversify your website traffic

Overreliance on any one source for online traffic is never a good thing for website operators, but a dependence on Google search results can be particularly damning. SEO experts offer best practices to help make sure your business isn't at risk

17 Sep 2015
Marketing Web Search
tip

How Sunny Delight juices up sales with cloud-based analytics

Sunny Delightu2019s CIO made a bold move when it was time to pick a cloud analytics service to identify deficiencies in its sales promotions and opportunities for sales growth. He let business managers make the decision.

14 Sep 2015
Business IT Alignment CIO Marketing
news analysis

Law firm makes a case for security certification

A big law firm handling sensitive documents uses its ISO security certification as a competitive differentiatoru2029.

28 Aug 2015
Certifications Legal Security