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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

how-to

9 tips for launching a new product or service

Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.

17 Jun 2015
Developer Startups Web Development
feature

How to win mobile customers in the ‘Game of Trust’

Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle.

16 Jun 2015
CMO E-commerce Software Small and Medium Business
how-to

5 ways to handle comment trolls on social media

Sometimes itu2019s best to ignore u2018em, sometimes you have to kill u2018em with kindness. But depending on the temerity of the troll, you need to tailor your tactics.

15 Jun 2015
Marketing Small and Medium Business
opinion

The art of storytelling in the age of content marketing

What do you call a laid-off journalist? A content marketer. Itu2019s no joke. Former journalists still get to tell dramatic stories u2013 that is, if corporate legal departments and marketing teams sign off first.

11 Jun 2015
Marketing Technology Industry
opinion

Traction Watch: How Square grew to $10 billion in payments

In this video from DEMO Traction, Jared Fliesler goes through the growth marketing techniques that helped build payment processing startup Square.

11 Jun 2015
Marketing Startups Technology Industry
news analysis

Cloud tech can make a Supreme Court decision against Obamacare irrelevant

If opponents of the Affordable Care Act prevail in their court battle, Amazon Web Services can essentially nullify the victory.

10 Jun 2015
Cloud Computing Healthcare Industry Legal
feature

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Hereu2019s how CMTOs bring it all together.

10 Jun 2015
CIO CMO Technology Industry
feature

Millennials bring consumer shopping tactics to corporate buying

An IBM study of more than 700 people who make corporate buying decisions, including Gen-Xers, people from Gen-Y and millennials, sheds light on notable differences in their motivations to make corporate purchases and offers valuable lessons for B2B m

5 Jun 2015
Marketing Technology Industry
feature

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence wonu2019t cut it.

3 Jun 2015 4 mins
E-commerce Software Mobile Development Small and Medium Business
feature

The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist u2013 or chief marketing 'te

3 Jun 2015 3 mins
Email Clients Marketing Small and Medium Business