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Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers donu2019t completely understand the technology driving digital marketing.

15 Apr 2015 4 mins

CMO Collaboration Software Small and Medium Business

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

14 Apr 2015 2 mins

CMO Marketing Salaries

Digital marketing and death of a B2B salesman

Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated

10 Apr 2015 4 mins

CRM Systems Marketing

What does a content marketer look like?

Many marketers still donu2019t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's a digi

9 Apr 2015 3 mins

Marketing

Think you know your customers? You’re wrong

The majority of consumers think brands donu2019t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

7 Apr 2015 3 mins

CRM Systems Marketing

11 A/B testing mistakes and how to avoid making them

Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them.

6 Apr 2015 7 mins

CRM Systems E-commerce Software Internet

Why a data-driven transformation requires a cultural shift

Metrics and analytics power nearly everything IT does at online marketplace Etsy. Its CTO attributes its success at becoming data-driven to the creation of a culture of learning and discovery.

6 Apr 2015 6 mins

Analytics Big Data Marketing

Marketing technology remains a house divided

Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups -- a gap that was apparent in two conferences in San Francisco over the past couple

2 Apr 2015 4 mins

CMO Collaboration Software Small and Medium Business

Can technology speed up baseball games?

One of the reasons baseball holds a spot in the hearts of Americans is because, unlike other major sports, itu2019s not rigidly timed. But with games lasting longer and the pace of play getting slower every year, are fans reaching a breaking point? A

2 Apr 2015 5 mins

Marketing Markets Sports Software

How to prepare for Google’s next major search update

The April rollout of Google's new, mobile-friendly algorithm is expected to significantly impact website rankings in mobile search results. Here's how to prepare for the biggest Google search algorithm update in years.

2 Apr 2015 8 mins

Marketing Small and Medium Business Web Search

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