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What is data-driven marketing?

Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?

31 Mar 2015 4 mins

Analytics Data Mining Marketing

Hadoop powers big data digital marketing platform

Splice Machine and RedPoint Global join forces to provide customers with an omni-channel marketing platform powered by Hadoop.

31 Mar 2015 4 mins

Big Data Hadoop Marketing

Is the time finally right for hyperlocal?

The concept of AOLu2019s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because itu2019s exactly what marketers are starting to do today.

30 Mar 2015 4 mins

CMO Marketing Social Networking Apps

In a digital world, your customers can kill you

In todayu2019s digitally driven and socially engaged world, the customer isnu2019t just always right. An unhappy customer can destroy your business.

27 Mar 2015 3 mins

CMO CRM Systems Marketing

The Business Case for Accomplishments: Enhancing the Bottom Line with a Company Wide Program

Businesses are continuously seeking new methods of creating revenue. What if you were able to get more value from your existing employees? Implementing an accomplishments program company wide and using the information gathered to coach your staff to

26 Mar 2015 7 mins

Collaboration Software Mentoring Small and Medium Business

NHL seeks to grab fans with data analytics

The NHL wants to bring in hardcore fans and casual fans alike with a multi-phase plan to offer 'enhanced statistics' along with advanced visualizations on 100 years of historical data and its real-time scoring data.

25 Mar 2015 7 mins

Big Data Data Mining Sports Software

Top 7 reasons people unsubscribe from your email list

Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates.

24 Mar 2015 10 mins

Email Clients Marketing Technology Industry

Mastering the subtle art of content marketing

When it comes to marketing messages, content may be king, but because great digital content doesnu2019t try to sell a product or service, itu2019s difficult to measure its impact on relationships, mindset and branding.

24 Mar 2015 4 mins

CMO Marketing Social Networking Apps

How Facebook’s Creative Shop aims to boost marketing ROI

Facebook's Creative Shop team of 130 ad specialists wants to help marketers and brands be more creative on Facebook and increase the overall impact of their ad campaigns.

24 Mar 2015 6 mins

Facebook Marketing Social Networking Apps

Outmaneuvering 90 day market financial cycles is tricky but possible with clear goals and objectives

Investment in digital infrastructure can be challenging in the current business climate for publicly listed firms. Warren Buffett's managerial approach is proven to work, but for many, short-termism is crippling the ability to innovate, grow and

24 Mar 2015 5 mins

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