Business Operations

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Why CMOs must take mobile more seriously

Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why arenu2019t CMOs seizing 'mobile moment

20 Mar 2015 3 mins

CMO Marketing Small and Medium Business

Getting a handle on marketing technology

As the marketing tech landscape continues to take shape, itu2019s clear that a lot still needs to happen before digital marketers reach the holy grail of customer interaction. Picking winners and losers is a risky proposition, but CIO.com senior writ

18 Mar 2015 4 mins

CMO Marketing Technology Industry

Why you still need to care about software licensing

The cloud hasn't done away with software licensing problems. Neither Office nor Windows 10 is actually free, for example, and you can end up in court for using Photoshop and WinZip without a license. Hereu2019s what you need to know.

12 Mar 2015 7 mins

Legal Microsoft Office Small and Medium Business

Why CMOs Shouldn’t Rely on ROI for Everything

CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Hereu2019s why that approach is wrong when it comes to marketing agencies.

10 Mar 2015 3 mins

CMO Marketing

How 2 Legal Cases May Decide the Future of Open Source Software

The open source universe may soon be less collaborative and more litigious. Two cases now in the courts could open the legal floodgates.

6 Mar 2015 6 mins

Legal Open Source Technology Industry

CIOs and CMOs far apart in pharmaceuticals

In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But donu2019t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across industries to

4 Mar 2015 4 mins

CIO CMO Marketing

Digital Marketers Must Own the Customer Lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in todayu2019s digital world, marketers can't simply hand over that relationship to the sales departm

24 Feb 2015 3 mins

CMO CRM Systems Marketing

Marketing technology is big (really big) business

Spending on marketing technology is on the rise u2013 to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.

19 Feb 2015 4 mins

CMO Marketing

Patent reform: Ending the ‘trick-or-troll’ nightmare

Congress should act quickly against abusive patent litigation

19 Feb 2015 4 mins

Government Intellectual Property

8 Lead Generation Strategies That Will Boost Your Sales

How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.

17 Feb 2015 7 mins

E-commerce Software IT Strategy Marketing

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