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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

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Adidas CIO Plays to Win at Digital Marketing

Jan Brecht describes how a unified tech-marketing team scored a victory at the 2014 World Cup.

16 Feb 2015 12 mins
CIO Marketing Markets
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How Marketing Teams Can Capitalize on Demographic Shifts

Businesses can enhance marketing efforts by empowering employees, customers and influencers to spread their stories, and though it's challenging to create an effective corporate culture of creative storytelling, the potential rewards are big.

12 Feb 2015 6 mins
Marketing
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What Retailers Think of Mobile Marketing

More than half of large retailers say mobile is their top priority, so why arenu2019t they investing more?

10 Feb 2015 3 mins
E-commerce Software Marketing Retail Industry
how-to

9 Ways to Improve Employee and Customer Communication

Marketing and communication pros share their tips for how companies can foster better communication (and collaboration) among employees, as well as improve customer communications.

9 Feb 2015 7 mins
Collaboration Software Email Clients Small and Medium Business
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Mobile Marketing Means Much More Than Apps

Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagements.

5 Feb 2015 3 mins
Marketing Mobile Apps Small and Medium Business
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Is Tinder the Next Big Social Network for Marketers?

You probably don't think of the dating app, Tinder, as a tool for business, but it wasn't long ago that people rolled their eyes at the thought of Facebook or Twitter for marketing. Tinder could be the next big social network for business,

5 Feb 2015 5 mins
Marketing Social Networking Apps
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Where Are the Marketing Dollars Going?

Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

3 Feb 2015 3 mins
Business IT Alignment CMO Marketing
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What Makes Marketing Work?

Todayu2019s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.

30 Jan 2015 1 min
Marketing
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Why Marketers Don’t Understand Marketing Automation

Not only are marketing professionals not investing in marketing automation technology, nearly half of them donu2019t even know what it is, according to a recent survey.

30 Jan 2015 2 mins
CMO Marketing
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SEO and SEM Predictions and Tips for 2015

The coming year promises to be an eventful, and potentially challenging, one for search marketers. These SEO and SEM experts share predictions on the big search trends and offer tips on how to prepare for and take advantage of them.

28 Jan 2015 11 mins
Marketing Web Search