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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

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Why Social Listening Platforms Are Failing

Social listening services promise to capture and analyze the buzz about a particular brand on Facebook, Twitter and other social networks. The problem is they donu2019t come cheap and they arenu2019t working.

27 Jan 2015 4 mins
Facebook Marketing Twitter
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10 Simple-to-Use Social Media Monitoring and Analytics Tools

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and a

26 Jan 2015 6 mins
Marketing Predictive Analytics Social Networking Apps
news analysis

Proximity-Based Advertising Closer Than You Think

Proximity-identification and real-time targeted marketing are the future, and this u2018Minority Reportu2019 type advertising is coming soon thanks to mobile and biometric technology.

22 Jan 2015 2 mins
Marketing
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Time for CEOs to Step In and Stop CIO-CMO Bickering

The rise of marketing technology and its growing impact on sales and the customer experience has gotten the attention of the CEO. It's also made CEOs aware that CIOs and CMOs arenu2019t playing nice.

15 Jan 2015 5 mins
CIO CMO Marketing
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Social Media Engagement Is Dead — 2015 Is About Measurable Goals

The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.

14 Jan 2015 2 mins
Marketing Social Networking Apps
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How to Use Ebooks to Improve Your Content Marketing Strategy

Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

13 Jan 2015 11 mins
Marketing
news analysis

Twitter Talks Up Its Starring Role in Entertainment

Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world and beyond.

8 Jan 2015 4 mins
Marketing Social Networking Apps Twitter
news analysis

Google Talks Video Ads at CES

At CES, Google's head of display and video ad products outlined three trends in the world of online video advertising and offered insights for marketers on where the market is headed in 2015.

7 Jan 2015 4 mins
Marketing
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Why Last-Minute Holiday Shoppers Are Worth Less to You

If youu2019re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but donu2019t spend a lot of time trying to nurture them to become loya

23 Dec 2014 2 mins
E-commerce Software Marketing Small and Medium Business
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10 Cool Marketing Automation Startups to Watch

Marketing automation can help can help businesses better target prospects, find and test new products and services. These 10 startups can help businesses plug gaps in their marketing strategy and offer solutions to problems companies might not even k

18 Dec 2014 21 mins
Marketing Startups