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Facebook: Don’t Advertise With Us If You Don’t See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets

16 Dec 2014 6 mins

Big Data Facebook Marketing

How Marketing Is Tackling MDM in the Shadows

Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.

12 Dec 2014 3 mins

CMO Marketing Mobile Device Management

Buzzwords and Jargon Just Aren’t Revolutionary Anymore

As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.

11 Dec 2014 3 mins

CIO Marketing Technology Industry

Why Ad Tech Consolidation Is Good for CIOs

There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.

8 Dec 2014 5 mins

CIO Marketing

In the Digital Enterprise Everyone Needs to Think SEO

Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depotu2019s SEO manager talks about how SEO now u2018stretches through

4 Dec 2014 4 mins

Marketing Markets Web Search

9 Must-See Enterprise Products From DEMO 2014

Countless fledgling companies showed off new products and services in Silicon Valley last week at DEMO Fall 2014, but these nine enterprise products stood out from the pack.

25 Nov 2014 6 mins

Healthcare Industry Small and Medium Business Startups

How to Make Sense of Facebook’s Marketing Policies

Facebook says it knows its marketing policies are confusing. In an attempt to clarify, a Facebook policy manager recently broke down some of the specific guidelines and explained how the rules apply to promotions, 'Likes,' donations and sha

24 Nov 2014 4 mins

Facebook Marketing Social Networking Apps

7 Ways to Use Social Media to Attract Holiday Shoppers

Marketing and social media experts share their tips on how to use social media to get people talking about u2013 and buying u2013 your products this holiday season.

24 Nov 2014 4 mins

E-commerce Software Marketing Social Networking Apps

How to Attract Digital Natives to Buy at Retail Stores

Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar stores better get p

21 Nov 2014 5 mins

E-commerce Software Marketing Retail Industry

IBM Taps Twitter’s Data to Drive Business Insights

IBM and Twitter say they will 'change the way business decisions are made' by pairing Twitter data with IBM's analytics tools and new apps for the enterprise. But CIOs won't buy in until the two companies can bring structure and c

18 Nov 2014 4 mins

Marketing Social Networking Apps Twitter

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