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Social Media Still Has Little Marketing Impact in Hollywood

Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.

9 Oct 2014 5 mins

Marketing Markets Media and Entertainment Industry

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

8 Oct 2014 3 mins

CIO CMO Small and Medium Business

How (and Why) to Perform a DIY SEO Site Audit

Search engine optimization experts say regular SEO audits are necessary so you can ensure your website effectively evolves with Google's ever-changing search algorithm. Here's a set of tips and tricks for do-it-yourself SEO website audits.

2 Oct 2014 10 mins

Internet Marketing Web Search

How Live Tweeting Is Changing Broadcast Media

Live tweeting by cast members and official accounts for TV shows is lifting the reach and engagement of their programs, according to Twitter. Read what happens when stars take to Twitter during the premiere of their show.

30 Sep 2014 4 mins

Marketing Markets Social Networking Apps

Inside the Secret Clash of CIOs and CMOs

Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound. Hereu2019s why (warning: the 'why' comes from a decidedly CMO perspective).

29 Sep 2014 4 mins

CIO CMO IT Skills

Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy

Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy.

28 Sep 2014 3 mins

Analytics Marketing

9 Digital Marketing Tips for Connecting With Teens

Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe.

25 Sep 2014 6 mins

Analytics E-commerce Software Marketing

How to Keep CMOs From Making Disastrous Software Purchases

Without a C-level advisor, CMOs buying software will increasingly create IT problems that CIOs will be expected to step in and solve. But who should fill the role of the so-called Chief Marketing Technology Officer?

23 Sep 2014 5 mins

CIO CMO Email Clients

Apple Lays Out Its Social Media Aspirations

Apple tried to make it in social media years ago, and it doesnu2019t plan to revive that fantasy any time soon, says CEO Tim Cook. Cook does, however, offer his thoughts on Google, Facebook and Twitter u2013 and he doesn't hold back when it com

18 Sep 2014 7 mins

Marketing Privacy Social Networking Apps

Learn the Science of When to Post on Facebook and Twitter

Whatu2019s the best time and frequency to post on Facebook or Twitter? Digital marketers struggle with these questions 24/7. Hereu2019s how to map out a game plan for scheduling your social media activity.

18 Sep 2014 6 mins

Facebook Marketing Twitter

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