Business Operations

9 Digital Marketing Strategies to Woo Baby Boomers

How to Make Sure Your Social Marketing Isn’t ‘Junk’

Your customers are growing tired of all the marketing being thrown their way on social media, says Forrester analyst Kim Celestre, who offers a list of five different ways brands can offer utility marketing.

5 Ways to Improve Your Social Media Campaigns

Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns. Failures can fall just as flat, too. The difference between winning and losing often comes down to a few key strategies that operate in tandem.

Facebook Vows to Destroy Click Bait and the Results Could Be Shocking

Facebook says itu2019s growing tired of some publisheru2019s bait-for-click tactics and wants to reduce the amount of sensationalized content that appears in usersu2019 news feeds. It wonu2019t be easy, though.

5 Things CIOs Should Know About Digital Signage

Digital signs will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.

What California’s BYOD Reimbursement Ruling Means to CIOs

A recent California court ruling that requires companies to reimburse workers for business calls on personal phones adds fear, uncertainty and doubt to an already-complicated BYOD landscape. CIO.com's Tom Kaneshige talks to David Schofield, a pa

The Internet of Things Brings Legal Gotchas to CIOs

CIOs must think through privacy, compliance and other legal issues before unleashing armies of sensors

9 Inexpensive Ways to Get Your Business Noticed Online

Small business, marketing and social media experts share their top tips for how new businesses can attract followers and drive traffic to their business without spending a lot of money.

How Social Networks Are Changing Mobile Advertising

Why is Facebook, and more recently Twitter, delivering results in mobile advertising while most others continue to struggle? Digital marketing experts weigh in on the secret to mobile advertising success.

Court Ruling Could Bring Down BYOD

In what could be a decisive blow to the Bring Your Own Device trend, the California Court of Appeal ruled that companies must reimburse employees for work-related use from personal mobile devices.