Business Operations

Business Operations | News, how-tos, features, reviews, and videos

How to Craft a Social Media Policy

Social media policies don't need to be long documents filled with legalese. However, you do need to take the time to write a policy that protects your brand while empowering employees to communicate on today's most popular mediums. Here are

14 Aug 2014 5 mins

IT Leadership Legal Social Networking Apps

Twitter Flips Ad Model to Rival Facebook’s Structure

Advertisers on Twitter can now create campaigns with specific objectives in mind and pay only when those goals are met. The shift away from a cost-per-engagement model puts the company on pace with Facebook and its refined ad structure.

11 Aug 2014 3 mins

Marketing Social Networking Apps Twitter

How to Generate Leads From 4 Top Social Networks

The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Hereu2019s five ways marketers are generating leads on Facebook, Twitter, Instagram and

8 Aug 2014 9 mins

Facebook Instagram LinkedIn

How to Master CMO Word Play

Itu2019s becoming clear that marketers call the shots these days and that CIOs must appeal to them to remain relevant. This means IT leaders will need to learn marketing buzzwords -- as well as tech words to avoid -- in order to communicate better.

7 Aug 2014 4 mins

CIO CMO Marketing

How Marketing Picks Tech Vendors (and Who Decides)

The head of digital architecture at MasterCard says marketing should bring in IT at the beginning of technology vendor discussions. The director of customer engagement at Cox Media Group agrees, but she adds, u2018There's a time and place for r

6 Aug 2014 3 mins

CIO CMO IT Strategy

Top 25 DIY Tips for Better SEO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

5 Aug 2014 14 mins

Marketing Web Search

Audience Is Dead, Long Live Active Content Consumers

Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there

4 Aug 2014 3 mins

Marketing Social Networking Apps YouTube

Twitter Scores by Moving the Goal Posts

Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's w

1 Aug 2014 7 mins

Marketing Social Networking Apps Twitter

Managed Cloud Network Helps Law Firm CIO Boost Video Adoption

As today's companies grow, adding far-flung offices and top-notch employees who work from home, they need robust voice and video services. Managed cloud networking tools that use MPLS and VPLS technology helped one D.C.-based law firm streamline

28 Jul 2014 7 mins

Legal Unified Communications Video

Social, Mobile, Analytics and Cloud Outsourcing Creates New Legal Risks

In today's complex outsourcing world, IT leaders need to learn how to manage the evolving legal, privacy and compliance issues of SMAC contracts.

25 Jul 2014 5 mins

IT Strategy Legal Outsourcing

Africa

Americas

Asia

Europe

Oceania

Topics

About

Policies

Our Network

More