Business Operations

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CIO-CMO Marriage Strained, But Can Be Saved

Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, thereu2019s still a ways to go for the marriage to become a happy union.

23 Jul 2014 3 mins

Budgeting CIO CMO

9 Signs It’s Time to Update Your Website (and How to Fix It)

Ecommerce, Web analytics and design experts share their tips on how to tell if your Web or ecommerce site needs tweaking (or major fixing) and how you can improve it inexpensively.

22 Jul 2014 7 mins

E-commerce Software Internet Marketing

Are Messaging Apps the Future of Social Networking?

Mobile messaging apps are the 'new face' of social media with global audiences in the hundreds of millions, according to a new report from Forrester. But where do the marketing opportunities lie?

16 Jul 2014 4 mins

Internet Marketing Mobile Apps

Busting the Top 15 SEO Myths of 2014

It's tough to tell what's real and whatu2019s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.

16 Jul 2014 12 mins

Marketing Web Search

6 Ways to Anticipate, Deliver and Measure Customer Satisfaction

Customer experience experts share their tips on how businesses can keep customers happy and coming back for more. They also tell you how to measure that customer satisfaction.

15 Jul 2014 6 mins

CRM Systems E-commerce Software Marketing

Mobile Advertising Will Dominate Social Networks

Televisionu2019s long run at the top is coming to an end. With mobile advertising growing at unparalleled rates, digital ad spending is on pace to overtake television by 2018.

15 Jul 2014 3 mins

Marketing Small and Medium Business Social Networking Apps

A Look Inside the YouTube Culture

The YouTube Nation of video creators, fans and businesses dedicated to the underworld of online video make VidCon a conference like no other. YouTube CEO Susan Wojcicki says the platform is being 'redone in a way that's never been done bef

1 Jul 2014 4 mins

Internet Video YouTube

Are Social Media Giants Betraying Your Trust?

The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies unintentionally open

25 Jun 2014 7 mins

Facebook Internet LinkedIn

5 Things CIOs Need to Know About Pinterest

The social bulletin board can produce consumer buzz and website traffic, but needs better analytics for businesses.

24 Jun 2014 3 mins

Marketing Retail Industry Social Networking Apps

BYOD Stipends May Soon Go Away (If IT Gets Its Way)

Reimbursements for employees who bring their own mobile devices to work have gone through rapid-fire changes in just a few years. The most recent changes definitely don't favor workers. In fact, IT decision makers at companies envision the day w

23 Jun 2014 7 mins

CIO Compliance Small and Medium Business

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