Business Operations

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Tech Industry Subscribes to New Revenue Model

All signs point to a bright future for subscriptions. The Internet of Things and wearables mega trends promise to open the floodgates to subscription opportunities. For a case in point, Apple just bought Beats for $3 billion, not so much for the popu

5 Jun 2014 4 mins

Financial Services Industry Internet Marketing

10 tips for creating a successful Google AdWords campaign

You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.

3 Jun 2014 7 mins

Internet Marketing Markets

Progressive Offers Its Take on Facebook’s Video Ads

What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

2 Jun 2014 5 mins

Facebook Internet Marketing

Pinterest Pins Revenue Plans on Ad Targeting

The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims a

30 May 2014 6 mins

Internet Marketing Social Networking Apps

Apple’s History Offers Insight Into CMO-CIO Relationship

Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your co

29 May 2014 5 mins

CIO Consumer Electronics Marketing

How to Build a More Diverse IT Workforce

If you're looking for a way to more easily identify talent from underrepresented groups, Entelo Diversity offers a service that it claims leads to a more diverse tech team.

28 May 2014 4 mins

IT Jobs IT Strategy Mentoring

Can Digital Rights Management and the Open Web Coexist?

The Netflix-backed Encrypted Media Extensions (EME) proposal, and recent revelations that requirements for DRM in HTML5 are confidential, have generated furor among advocates of the Open Web. Let's cut through the hyperbole.

28 May 2014 7 mins

Government Intellectual Property Regulation

Who Legally Owns Your Big Data?

Commingling internal and external data can produce problems if your contract isnu2019t clear about who owns what -- and for how long.

27 May 2014 2 mins

Big Data Intellectual Property Legal

How to Use #Hashtags on Twitter and Facebook

Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and #BeTruetoYoursel

23 May 2014 6 mins

Facebook Marketing Twitter

Traversing the Labyrinth of Social Marketing Metrics

Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

21 May 2014 5 mins

Analytics Marketing Social Networking Apps

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