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In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.
After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.
Just because your website can be viewed on a mobile device doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these suggestions from mobile experts and Web design and development p
A former federal prosecutor and cybercrime expert tells CIO.com how IT departments can retrieve text messages that the user thought were deleted months or even years ago. As more litigation and investigations turn on the content of texts, every CIO n
You will notice bigger photos in your Facebook news feed over the coming weeks, but the layout and navigation of the site remain untouched. A massive redesign envisioned by top brass at the company was mostly scrubbed to indulge the lowest common den
Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Tw
Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news
Facing a real business threat from the fallout from the NSA's intelligence gathering, tech sector luminaries are expanding their presence in Washington as they lobby for surveillance reforms.
The DIY technology could be a problem for intellectual property owners because of the ease of copying products or designs. But with some creative licensing deals, the technology could also be a marketing opportunity.
Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.
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