Business Operations

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8 Tips to Deal With Liability When Outsourcing to Multiple IT Vendors

Parceling out an IT services portfolio among a number of vendors is the new normal for IT outsourcing. However, these multi-sourcing arrangements are complicated -- if things go wrong there's no single provider to blame. Here are eight steps you

21 Feb 2014 6 mins

IT Leadership Legal Outsourcing

Facebook’s Auto Play Video Ads ‘Imminent’

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

20 Feb 2014 5 mins

Facebook Internet Small and Medium Business

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

13 Feb 2014 3 mins

Internet LinkedIn Marketing

7 Ways Crowdsourcing Can Boost Your Brand and Customer Loyalty

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

13 Feb 2014 6 mins

E-commerce Software Internet Marketing

Secret Video and Audio Recordings a Legal Minefield for Employers

Thanks to smartphones and wearable technology such as Google Glass recording illegal or inappropriate conversations and behavior in the office couldn't be easier. If your company has a BYOD policy this could spell disaster. n

6 Feb 2014 5 mins

Careers Legal Privacy

Shout.tv Live Events App Ready for Prime Time

Shout.tv wanted to attract millions of fans of sports and other live events to play sponsored trivia games for cash and prizes. But each game was like a DDoS attack on its data centers. As a solution, the company turned to a distributed database mana

31 Jan 2014 5 mins

Internet Marketing Mobile Apps

Businesses Spending on Big Data Marketing but Not Hiring for It

Marketing organizations are continuing to increase their budgets for big data marketing initiatives, but most are focusing on technology, not talent. That could be a costly mistake.

30 Jan 2014 4 mins

Big Data Marketing

8 Ways to Use LinkedIn Groups to Boost Your Business

Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.

30 Jan 2014 6 mins

Internet LinkedIn Marketing

Inside the Minds (and Personalities) of CIOs and CMOs

The fight between CIOs and CMO for control of IT dollars is well-documented. The battles are real and heated, but how different are CIOs and CMOs? For a deeper look inside the personalities of these tech and marketing leaders, we turned to the defini

29 Jan 2014 7 mins

CIO IT Leadership Marketing

How to Kickstart Your Data-Driven Marketing Efforts

Most marketers agree that big data and data driven-marketing are becoming a critical part of the marketing discipline, but many are unsure how to get where they need to go. Check out this infographic for 10 ways to get started with data-driven market

27 Jan 2014 2 mins

Big Data IT Strategy Internet

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