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From letting Facebook users simply comment 'sold' to buy an item to engaging your customers, CIO.com looks at how a small business should invest in Facebook as a social commerce channel.
Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.
Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to
Based on comments from experts at this week's AppNation event, to say mobile apps are a disruptive technology is an understatement.
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
If your BYOD policy goes too far, you may be prosecuted for unfair labor practices. However, courts expect you to produce all relevant data in discovery proceedings. Meanwhile, your employees may fear retaliation if they don't sign draconian BYO
It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.
With the U.S. Congress unlikely to take action on NSA surveillance programs, U.S. cloud service providers could take a hit.
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
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