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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

Hey Apple and Google, It’s Only Fair to Let Your Employees Get Poached

A no-poaching pact among the biggest Silicon Valley companies exposes an ugly elitism that keeps employees in chains, writes CIO.com's Tom Kaneshige.

18 Jan 2013 2 mins
Careers IT Jobs Legal
how-to

How to Improve Your WordPress Site and Increase Sales With OptimizePress

OptimizePress can help small (even one-person) businesses add sites squeeze pages, sales pages and other components to their WordPress sites. This will make it easier to attract customers, capture their information and offer them relevant products or

17 Jan 2013 11 mins
E-commerce Software Marketing Small and Medium Business
how-to

5 Steps to Enhance Your WordPress Online Business Site

Many online businesses use WordPress to build a website that can function as a sales funnel as well as a blog. Templates and themes such as OptimizePress can add a variety of features, such as a squeeze page and a sales page, which will help you conn

16 Jan 2013 8 mins
E-commerce Software Retail Industry Small and Medium Business
how-to

What Is Content Marketing, and Why Does Your Business Need It?

Content marketing has become a hot buzzword these days, thanks to Google algorithm updates and social media. Three experts offer content marketing strategies and examples to follow.

9 Jan 2013 11 mins
Marketing ROI and Metrics Social Networking Apps
how-to

How to Build a Hybrid Mobile Site With GoMobi

Just having a website for your small business isn't enough in today's mobile world. This step-by-step article provides instructions for using the popular website development software GoMobi to build and customize a mobile site.

27 Dec 2012 9 mins
E-commerce Software Retail Industry Small and Medium Business
how-to

How to Take Advantage of Free Shipping Day — and Make a Profit

Free shipping is a popular holiday sales promotions -- so much so that more than 2,000 retailers are expected to participate in Free Shipping Day next Monday. It's not too late to sign on. Ecommerce experts offer advice on how to offer free ship

11 Dec 2012 7 mins
E-commerce Software Retail Industry Small and Medium Business
news

Congress Looks to Stop U.S. R&D From Landing in Other Countries

A House panel considers ways to protect domestic-developed technologies, many stemming from publicly funded research, from falling into the hands of foreign competitors such as China, India and Brazil.

6 Dec 2012 5 mins
Financial Services Industry Government Intellectual Property
how-to

7 Email Marketing Tips to Boost Holiday Sales

To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.

27 Nov 2012 6 mins
E-commerce Software Retail Industry Small and Medium Business
tip

Social Networks Drive IT Purchasing Process

A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here's a look at the findings (including an infographic on the impact of social

15 Nov 2012 3 mins
CIO IT Strategy LinkedIn
how-to

How Small Businesses Can Manage Their Online Reputation

Small business owners face numerous anonymous threats in the Internet era. While keeping bullies, trolls and extortionists at bay online is similar to what you should do in real life, repairing the damage they can do to your business requires a diffe

12 Nov 2012 7 mins
Fraud Retail Industry Small and Medium Business