Networking

Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

How digital can help create experiences that are truly personal

Personalization in the digital age starts with a mind shift: It's not about what people choose and buy—it's about why they do it

Crisis communications must be ongoing, not project-based

Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but thereu2019s a lot more wrong with this situation than the fact that the city hired the firm.

The University of Dundee CIO moving organisation to cloud as part of transformation programme

How gamification improves customer engagement and retention

NaaS can help organizations increase their flexibility and lower their risk compared to traditional equipment financing methods.

How gamification improves customer engagement and retention

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

How Target is reimagining its stores to compete in the digital world

Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.

Why does Comcast suddenly love Netflix?

AT&T is giving away Apple TVs and Comcast is giving its customers access to Netflix. Is the war between cable and streaming video services about to end?

How the internet of things is disrupting tech staffing: Part 2

Tech labor and skills acquisition challenges are interfering with businesses eager to capitalize on IoT's many benefits.

Future of tech policy murky under Trump administration

Insiders praise administration's focus on infrastructure and deregulation, but worries linger over immigration policies.

MapR unveils platform for IoT analytics at the edge

MapR Edge is a new small footprint edition of the MapR Converged Data Platform geared for capturing, processing and analyzing data from internet of things devices at the edge.