Networking

10 top social media marketing success stories

Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing ca

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing ROI. We examine how

15 ways to improve your email marketing campaigns

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

April 2016: Wearables go to work

Both sides of the big data debate

The greatest thing since sliced...rn

Both sides of the big data debate

Strata Hadoop World San Jose is over. But debates about big data are only heating up.

Google’s Nest struggles could set back the IoT movement

Despite the hype surrounding the Internet of Things and smart home, one of the industry's largest players, Google's Nest, is struggling to innovate and scale. Whatu2019s the problem?

Globalizing the right to be forgotten sets a dangerous precedent

The European courts must reject French privacy regulator CNIL's efforts to globally apply the European right to be forgotten, which sets a dangerous precedent for international censorship

Linus Torvalds isn’t worried about IoT security

Security, he says, will always be playing second fiddle to functionality.rn

Twitter beat out Verizon, Amazon for NFL streaming deal

Twitter wasn't the favorite to land the NFL's Thursday Night Football live stream, but the company came out on top because of its potential reach and established role in creating online commentary around live sports.

How to do data-driven marketing right

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-drive