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You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMOu2019s office and with line of-business managers.
Great content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.
The efficiency of ecommerce sales with one-click checkout and third-party fulfillment can come at the cost of intimacy between you and your customer. Hereu2019s how some online businesses are getting personal.
Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.
If you think you have what it takes to forsake a cushy corporate marketing job and strike out on your own as a consultant, there are automated tools that can help you run your business. Here's a look at four options.
Adobe's new data science tool, Segment Comparison for Analysis Workspace, leverages machine learning to help marketers uncover the key characteristics of the audience segments driving KPIs.
Digital marketing experts share their secrets designed to help you develop online ecommerce content that motivates buyers, increases sales and builds brand loyalty.
Small business owners and experts in public and media relations share tips for how to generate good press for your business without having to spend a lot of money.
In many industries, the revenue generation function u2014 sales and marketing u2014 is the single biggest cost of running the business. Yet itu2019s also the most unreliable. Thatu2019s why tightening up the business processes with CRM systems is s
The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs content marketing more than ever. rn
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