Business Operations

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Are you killing your startup’s chances for success?

How your entrepreneur type influences your chances of success. Startup founders (very) generally speaking fall into two camps. The geniuses, who create a product of love and hope enough people want or need it too. The problem solvers, who have create

12 May 2016

IT Leadership Marketing Startups

How to do influencer marketing like a pro

With 81 percent of marketers already going gaga about influencer marketing, you sure can bet on this promotion tactic to amplify the reach of your content amongst your target audience. But influencer marketing isnu2019t anything like what youu2019ve

11 May 2016

IT Strategy Marketing Relationship Building

Stick it to the man: Disable Touch ID on your iPhone or iPad

A recent court ruling shows that law enforcement officials can require you to use Touch ID to unlock your iPhone or iPad. So hereu2019s how you can stick it to the man by disabling Touch ID.

11 May 2016

Legal iPad iPhone

5 key terms to know for vendor contracts

Vendor and third-party contract management is a challenge for every organization. Focus on key contract areas to address risks from effects of mobile, social, cloud and big data on employee, vendor and customer access and use of digital information a

10 May 2016

IT Strategy Legal Small and Medium Business

4 tips to help switch marketing automation systems

What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

9 May 2016

Analytics CMO Marketing

Why service level agreements are dead

Service-level agreement (SLA) contracts can drive the wrong business outcomes. Some technology leaders want to move away from those SLA-driven contracts.

5 May 2016

BPM Systems Business IT Alignment Technology Industry

Community building in the service sector: Learn from the pros

When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the same. Find out w

4 May 2016

Internet Marketing Social Networking Apps

6 Google Analytics tips to boost your online sales

Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sale

4 May 2016

Analytics Google Marketing

How Snapchat paves the way for future of location marketing

Snapchat has made location a standout feature of its social network. The company's geofilters and live stories curated for specific locations demonstrate the importance of place in social media, and its campaign to capitalize on location could a

28 Apr 2016

Marketing Mobile Apps Small and Medium Business

10 top social media marketing success stories

Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing ca

28 Apr 2016

Internet Marketing Social Networking Apps

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