Digital businesses often have to deal with cloud sprawl. Gain insights into ways you can shift from complexity to control when it comes to the cloud.

As organisations accelerate digital transformation, they are embracing digital strategies across every aspect of their operations—from customer engagement to employee experience and from business processes to ecosystem collaboration. A striking 68% of organisations in the Middle East, Turkey, and Africa (META) region now identify as digital businesses, having adopted digital-first strategies and deployed technology at scale.1
Managing the cloud sprawl
At the heart of these transformations lies the cloud. Over the past decade, cloud has evolved from a back-end IT enabler into a strategic pillar of business innovation. Today, organisations favour cloud-native models to launch new initiatives or modernise legacy systems, leveraging scalable, secure, and feature-rich environments to drive agility and sustainability.
However, the rapid expansion of cloud services often results in fragmented IT environments. While many enterprises deploy a mix of public cloud services and dedicated on-premises or hosted infrastructure, they frequently fall short in integrating these components effectively, resulting in silos and operational inefficiencies.
This proliferation of cloud services, instances, and resources—also called cloud sprawl—can lead to significant challenges. Enterprises often face limited visibility across systems, escalating costs, security gaps, a shortage of skilled talent, and regulatory compliance issues. In fact, 41% of META organisations now identify cloud complexity as one of their biggest operational hurdle.2
From complexity to control: A blueprint for integrated cloud success
To overcome these challenges, enterprises are increasingly adopting robust multicloud strategies. An integrated multicloud model enables better alignment with business goals, reduces vendor lock-in, enhances innovation, optimises costs, and improves compliance. Organisations with such a strategy report significantly higher returns on their cloud investments compared to those without.3
This becomes even more critical as businesses transition into the “AI Everywhere” era. AI workloads demand significant compute power, data accessibility, and platform interoperability—needs best met through a well-managed multicloud approach. The right cloud foundation not only accelerates AI adoption but also ensures security, resilience, and agility.
The six pillars of a future-ready multicloud
To build an AI-ready, future-proof multicloud environment, IT leaders must focus on six core pillars:
- Performance: Match workloads to the most suitable environments to ensure high availability and low latency.
- Cost: Adopt FinOps practices to control spending, optimise usage, and promote financial accountability.
- Governance: Standardise policies to meet regulatory and compliance requirements.
- Integration: Enable seamless data and application portability across platforms.
- Observability: Establish full-stack visibility with unified monitoring tools.
- Automation: Leverage AI and GenAI to optimise operations, reduce human error, and speed up incident resolution.
The future of digital business is multicloud. By adopting a holistic multicloud strategy, enterprises can unlock innovation, drive operational excellence, and remain competitive in an AI-driven world.
Learn how to overcome cloud sprawl, reduce vendor lock-in, and optimise cloud investments by downloading this eBook, “Mastering Multicloud: Essential Strategies to Overcome Single-cloud Limitations for Enterprises”.
1 Source: IDC’s Cloud Survey, 2024 (Middle East, Turkey, and Africa, base: 625)
2 Source: IDC’s CloudOps Survey, 2024 (META, base: 506) and IDC’s Cloud Survey, 2024 (META, base: 625)
3 Source: IDC’s Cloud Pulse Survey, Q4 2023 (Global, base: 1,350)