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There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.
Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.
Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.
Sometimes brand exposure can be achieved with a little creativity through growth hacking.
Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd.
With the underdog narrative, brands can convey to customers that they are just like them.
The widely-watched case of FTC v. Wyndham Worldwide Corp. isn't just about cybersecurity.
You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMOu2019s office and with line of-business managers.
Great content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.
The efficiency of ecommerce sales with one-click checkout and third-party fulfillment can come at the cost of intimacy between you and your customer. Hereu2019s how some online businesses are getting personal.
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